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How Google Adwords Work
You create your very own ads
You create ads and choose keywords, keywords are words or phrases that relate to your business, it makes searching for specific businesses easier and faster for someone to find on search Google.
Your ads appear on Google
When people search on Google using one of your chosen keywords, the ad will appear next to the search results. Now you're advertising to those searching relevant terms and already looking for your type of business.
You gain more customers
People simply click your Google Adwords ad to make a purchase or learn more about your business.
Achieve More Customers
The Display Network
With thousands of high-quality web sites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help your business. Choose from text, image, and video formats to communicate your message.
Target the right user in the right context
Using your keywords, Google's contextual targeting technology can match your ads to web pages in Google's Display Network that are most relevant to your type of business. Use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
Payments & Costs
Google AdWords puts you in control of your spending on ads.
Set your budget
There's no minimum spending requirement. What you pay for Google AdWords is up to the you, the user. You can, for example set a daily budget of five dollars and a max cost of ten cents for each click on your ad.
Making the right choices
Google provides keyword traffic and cost estimates so you can make the right choices in choosing the best keywords and maximizing your budget.
Pay only when you get a result
Google Adwords charges only if someone clicks your ad, not when your ad is shown.
Adword's For Local Businesses
Local niche marketing
Set your Adwords to show only to people looking in a specific city, region, or country.
Help customers find you by showing your businesses address with your AdWords text ads. Show your location to people searching for local information on Google.com and Google Maps.