- Having a well designed web site shows you are a professional
serious about your industry and serving your customers well.
- our web site will help educate your customers, thereby increasing
profits.
- By having a well-designed Web site it will be easier to tell
your story about what you do and who you are.
- All marketing pieces and business cards should have your Web
address so people can quickly access your story in an easy,
informative and completely accessible manner. Offer something
free so people will go to your web site.
- Create a continuous and active referral program. Make it
easy to ask for and receive referrals.
- Create links to and from other sites.
- Register with search engines so people can find you easier.
- Your Web site will increase leads through easy e-mail communications.
- Your Web site should make people want to act. Offer specials
that expire.
- Display pictures and text of products online and sell
- Offer specials to get maximum exposure.
- Provide FAQ area to answer questions for customers.
- Provide online forms so customers can communicate 24/7.
- Have an area for directions or help information for your product
or service.
- Use our news box for new information, announcements, etc.
- Offer monthly e-mail newsletter program.
- Offer points program for purchases.
- Have a password-protected area loaded with information for
your best customers.
- Save $ on marketing pieces. Put information online for customers
to download.
- Save time. Place forms on the web for customers/suppliers
to fill out beforehand instead of meeting at your office.
- Decrease mistakes. Place information and procedures on your
Web site so customers and employees know what is expected.
- Save office and personnel time. Provide terminal at office
for customers to view web site and fill out forms, review information
and forms, etc. Customers can print or e-mail themselves the
information they want.
- For pre-approved customers in password-protected area, provide
on-line status of their program, forms, contracts, schedule,
warranties, product info, etc.
- Customers/employees can fill out forms on-line instead of
at the office.
- For employees, in password protected area, provide web based
human resource department with schedules/phone numbers of employees,
forms etc. Provide on-line federal/state/legal notices, employee
manual for employees. With web-based applications and information,
employees will be able to check schedules and information from
home.
- For suppliers, in password protected area, provide bid information,
schedules/phone numbers of employees, forms etc. Provide on-line
notices, agreements, warranty procedures, etc.
- Have web based e-mail so e-mail is accessible anywhere, anytime.
- A well-informed and educated customer will decrease risks.
Your Web site can make policies and procedures accessible to
better educate your customers.
- Provide necessary warnings, guarantees, warranties, disclaimers,
etc. in a public and visible manner.
- Provide online federal/state/legal/employee manual and notices
for employees to better protect your business.
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