If you have not yet begun to use social media and the physical location of your business is the primary setting for networking, Foursquare might be a great place to start. Foursquare is both a mobile app and a website that allows customers to “check-in” when they arrive at your physical location and share it with their social media followers on other platforms such as Facebook and Twitter.

Reaching over 25 million users, foursquare can be used by consumers to find your business while searching for specific keywords and areas, allows them to describe their experience and thoughts about it, and leave tips for future customers. It can be used by you as the business owner to promote your business, share news, announcements, and events, provide analytics of your consumer market, and use Foursquare “Specials,” which are gifts, discounts, and contests redeemable upon check-ins.

The idea behind promoting your business on Foursquare is probably the most important one of any of the social media platforms—to get people inside your store and spending money on your products and services.

If you are interested in getting Foursquare or any other social media platforms set up for your business, contact us for more information!