Retargeting by the Numbers
70% of your website visitors that are retargeted with display ads are more likely to convert on your website.
The average click through rate of retargeted ads is 10 x greater than regular display ads.
The % of users who return and complete the check-out process!
Over 90 % of marketers say that retargeted ads are as good as or better than the gold standard in digital marketing and search ads
What is retargeting?
Retargeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
How does Retargeting work?
Why is retargeting so effective?
Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
Retargeting Best Practices
Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.) The best performing retargeting creative has a clear call-to-action and promotes an offer. Different products warrant different retargeting time windows. Eg, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.
Retargeting Ad Samples
Muiltiple ad sizes will need to be created to display on the different websites. It is important that the ads are branded similar to each other and your website.